An international Creative Studio delivering innovative work in a style that favours subtlety, finds beauty in imperfection and a sense of restraint.
Think of New World like a Swiss army knife, your creative toolkit to grow and work around your project needs, a concept-driven way of delivering high quality work without the slow process and top heavy structure of an ad agency.
I’m Isabelle Johnson, founder of business New World Creative Studio, a creative studio helping to build brands and businesses nationally and internationally.
Let go back to where this began. Having worked in advertising agencies for many years including Saatchi & Saatchi, Mother London and BETC Paris, I saw these agencies are often are quite top heavy, there’s a lot of hierarchy, plus they’re expensive to work with. I saw this could be done in a more accessible, efficient and flexible way for clients. So, New World was born.
New World Creative studio reflects this shift in its name: disrupting through this process: a flexible operating system also meaning more cost-efficiency.
My own background is central to this proposition. Having begun my career at Vogue France, then working in advertising for many years as a creative and as a photographer on national and international campaigns, I also retrained in web development, combining ideas with unusual technical builds.
That combination gives me an unusual understanding of both the creative and technical sides of a project. It means that every piece of work is highly conceptual, the creative process of an ad campaign can be applied to a website, a strategic approach applied to a photographic campaign - creative cross-pollination! Systems from one discipline can be transferred to another in unexpected ways, meaning that no piece of work is like another and everything is highly bespoke.
Plus, having studied languages at UCL and having lived in France, Spain, Netherlands, briefly in Sweden Denmark and Lisbon, New World understands different cultures and tastes, and can support brands that rely on international markets.
